An excellent logo can speak for a company more effectively than any paragraph. Logos build brand identity because they speak in a universal language – the language of symbols and icons. We wanted to make sure that the logo for RedWAY BC captured the spirit of our project…so we offered a logo contest. We challenged you to design a logo that would give insight into Urban Aboriginal Youth life.

First Nations Employment Society sponsored our logo contest, offering $150 cash and lots of fame and glory for the winning designer. Entries from across the province were received and the final 4 were chosen by the YAC’s. Those top 4 logos were seen around the country in the January 2004 Special Issue of our RedWAY BC News .

Raymond Charlie’s (Lil’wat Nation) winning entry received over 70% of your votes in our on-line polls! He worked with our web design team to tweak the logo for our site and print materials, and you’ll see the little differences between his original design and the version you’ll see around town.